The Strategy
Traditional Approaches to New Product Commercialization
Traditional corporate R&D commercialization efforts focus on directly plucking from the hands of scientists and designers, technologies, which can be launched into the marketplace as fast as possible in order to beat competitors. THis sometimes reactive model often works, it is most often a short term solution and does not allow for a longer term new market leadership position to be developed.
By coordinating senior level management, board member activities, and strategic partners, Next Wave Partners can extracted value quickly from past R&D activities, current engineering efforts, and new design initiatives establishing new product launches in a rapid timeframe further creating an extended product launch pipeline and a long term path to market dominance.
Next Wave Partners’ Approach to Innovation & New Product Development
New product initiatives require a careful mix of strategic partnership management (internal & external), evaluation of new business opportunities & pitfalls, engineering efforts and the gathering of necessary market research to back up findings and bring on board 1st run trail users.
Unknown emerging technologies that exist within a company's own R&D labs, or in a subsidiary company, or even in a strategic partners basement may create missed opportunities that if not commercialized could ruin the possibility for new product pipelines becoming market dominating product lines. Next Wave Partners has specific expertise in rapidly deploying new product initiatives, by employing several key business analysis models such as Clayton Christensen's "Disruptive Technology" and Henry William Chesbrough's "Open Innovation" strategies which optimize and create value for currently existing new business initiatives.
Many Next Wave Partners engagements have included:
* Portfolio analysis, trend analysis, industry/competitor comparisons
* Market sizing and new business financial analysis
* Market entry approach with detailed new product launch roadmaps
* Licensing, joint venture and venture funding financial due diligence & formation
* Strategic partnership relationship roadmap and planning
* Detailed new product definition and feature specifications
* Operations roadmaps, customer support development and fulfillment planning
* Customer feedback systems planning, development & rollout
* Recruiting plan, detailed hiring requirements, and team building planning
* Implementation schedules and detailed duration analysis
* New Product launch and rollout management
* Sales and distribution planning, VAR strategy and partner development
Next Wave Partners Expertise
Next Wave Partners' success stories come from providing executives and senior managers with the necessary tools to launch specific new product and new business initiatives ensuring our customers success in the market.
Our consultants routinely work with executives across many functional areas :
CEOs and Board Members
-investigate and advise on changes in corporate strategy
CFOs
-new product financial planning and cost tracking metrics
COOs
-coordinate new launches w/R&D initiatives, day to day marketing and sales initiatives
CTOs
– streamline new product development, optimize R&D portfolios, develop internal / external platform strategies
SVPs of Marketing
-identify new markets, develop/update market-entry strategies, create new strategic partnerships
Industry specific experience in sectors including:
* Food Service & Hospitality
* Mobile Telecommunications
* Venture Capital and Private Equity
* Healthcare
* Traditional Media: Print, TV, Radio
* Micropayments & Digital Certificates
* Manufacturing
* Encryption & Data Security
* Pharmaceuticals
Delivering Immediate Benefits
Next Wave Partners focuses on creating immediate value in short timeframes and delivers this in easy to understand language to create rapid specific tactical plans for senior level managers and client partners.
Next Wave Partners focus on leapfrogging current business processes providing clear simple tactical plans allowing senior managers and client partners to determine how to proceed in the face of new product launches, R&D portfolio option & valuation, business plan and venture capital pitches, and IP Licensing opportunities.